Digital and Social Media Senior Executive

Rathbones provides individual investment and wealth management services for private clients, charities, trustees and professional partners. We have been trusted for generations to manage and preserve our clients’ wealth.

Our tradition of investing and acting responsibly has been with us from the beginning and continues to lead us forward. Our ambition is to be recognised as the UK’s most responsible wealth manager.

We see it as our responsibility to invest for everyone’s tomorrow. That means doing the right thing for our clients and for others too. Keeping the future in mind when we make decisions today. Looking beyond the short term for the most sustainable outcome. This is how we build enduring value for our clients, make a wider contribution to society and create a lasting legacy. Thinking, acting and investing responsibly.

Job Title: Digital and Social Media Executive 

Department: Brand & Digital Services

Location: Liverpool

Contract Type: Perm

Reporting to: Head of Digital, Social and Marketing Technology

The Role

This role is primarily focused on leading Rathbones’ social media activity and building an engaged audience. You’ll own our social channels and ensure we continually innovate in our use of them, while also advising colleagues on how to create great social content. You’ll also work across other digital marketing and marketing technology, including supporting colleagues to build excellent user experiences on digital channels.

Outcomes of the Role

• Management and governance of all our social media accounts, and our relationships with the social media platforms.
• Ownership of our social media management technology and ensuring our colleagues can use it to the best of its capability.
• Creation of an overarching social media strategy based on input from audience owners.
• Driving how our brand narrative is told on social media.
• Helping colleagues create great content tailored to social media through the creation of a social media playbook and templates, and then ensuring best practices are followed.
• Ensuring content shared across social media channels is consistent in tone, aligned with brand guidelines, and coherent to audiences across platforms.
• Maintaining a strategic, audience-led content calendar across all platforms to ensure coherence, timeliness, and alignment with business priorities.
• Steering all social listening by monitoring social media engagements and ensuring relevant colleagues are engaged on matters requiring their attention.
• Community management by way of triaging of responses required to social media activity into the organisation.
• Management of our review platforms – primarily Google Reviews and Trustpilot – and response coordination to ensure positive outcomes for users.
• Fostering of a community of engaged social media stakeholders. 
• Social media reporting by platform and collectively across all social channels that includes interpretation of performance data to provide actionable insights that improve social media performance and inform broader marketing activity.
• Innovating with social media, including fostering the introduction of new platform features, new content types, new ways of telling stories and new channels to enter.
• Supporting reputational risk management by flagging and escalating potentially sensitive or non-compliant content and engagements.
• Collaborating with our employee advocacy team in helping our colleagues make the most of social media.
• Management and optimisation of our presence on Google Maps, Apple Maps and Bing Maps.
• Be the primary go-to-person for colleagues who need help with editing the website.
• Supporting search engine and large language model visibility by applying basic SEO principles to social media posts and website updates.
• Assisting with updates to the company website using the CMS (e.g. publishing content, correcting issues, maintaining brand consistency), and supporting on larger changes.
• Support peaks of demand and provide cover for MarTech services managers.

Knowledge, Skills and Experience

• A modern, digital marketer with an in-depth understanding of social media.
• Continually pushing for improvement in the performance and presence of our social media activity.
• An eye for creative but also total comfort in analysing performance data and drawing out insights and next steps from it.
• Strong native social media channel and business manager experience including across LinkedIn, Facebook, Instagram, X, TikTok, SnapChat, YouTube.
• Social media channel management software experience such as Sprout Social, Hootsuite, Sprinklr.
• Experience with best practice in managing Google reviews and Trustpilot reviews.
• Website Content Management System operating experience, with the ability to code in HTML and CSS a plus.
• Ability to coordinate a wide range of stakeholders and deliveries.
• Minimum of 3 years in a social media/digital marketing role – either client-side or agency-side
• Degree educated and marketing qualifications preferred
• Financial services experience preferred

Life at Rathbones

We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.

We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values – those that are passionate about client service, operate with the highest levels of integrity and have a strong results focus.

We’re a Level 1 Disability Confident employer under the UK Government scheme. This means we’ve signed up to a set of commitments around how we recruit, retain and develop people with disabilities. Find out more about the Government Scheme online. If you require adjustments to apply for a role at Rathbones, please contact us via recruit@rathbones.com to let us know what adjustments you may need.